A logo is a significant component of a business branding and ultimately
becomes one of the vital signs of corporate identity of a product or a
service. A logo works like a face for a brand that aids consumers in
remembering the same. Sometimes a logo blends emotion and passion in
its shape, size, and visual effect that evoke inspiration among its
audience. This is one of the reasons a business house invests its focus in
crafting a creative logo.
A creative logo helps in crafting a brand
A brand has its own identity. The identity gives a brand a strong presence
in the consumer market. Therefore, while designing a logo for a company,
a creative logo design company understands the business first including
its vision, mission, and social profile. A creative logo is not only the face
of a business/brand, it is the representation of a business image that
stands as a link between the products/services and its target
audience/consumers. Creating a logo is the first step of establishing a
business identity.
Whether your business is a startup or well established, having a
professional logo design builds trust, raises awareness, and attracts new
clients. Working with a professional designer ensures you will receive an
original logo that helps convey your brand message.
The cost of good logo design often shocks clients, especially if they are
just setting up their business. They don’t realize the time and effort
involved in creating an effective logo that will last a lifetime.
What’s Wrong with a Cheap logo?
Logo generating services allow you to make a logo yourself, and that is
certainly a cheap alternative. But you get what you pay for. Even with
design training, at best you’ll end up with a usable, but generic logo — at
worst you’ll end up with something that just doesn’t seem right.
You may find a freelancer willing to make a logo for less, but there’s a
good chance you’ll end up with something as generic as if you’d made it
yourself.
A Lot Goes Into Creating A Great Logo.
Professional designers spent four or more years in college learning their
craft. Aside from typography and color theory they also learned what goes
into creating a powerful brand identity.
Let’s look at what goes into a logo design and how much time it can take.
It All Begins With The Design Brief.
Before any work can begin, the designer needs to learn about your
business. One of the best ways for that to happen is the design brief.
Every designer should have a design brief they go over with you to create
the best work. The brief can be anything from a few key questions to a
document several pages long.
Aside from basic information about your company, there will be questions
specific to the logo design, like what your deadline is and if you need any
other brand identity materials, what your goals are and what you want to
communicate, and what style you want your logo to have.
Initial Sketches
Armed with the information from the brief and their research the designer
will create a good number of sketches. This is brainstorming so
everything goes down on the page. The sketching part of designing the
logo may take place in an afternoon or be spaced over several days.
Client Presentation and Edits
Working with the designer, you will agree to how many versions of the
logo you will have to review. Clients ask for several versions of the logo so
they can determine the best one.
If the designer has a thorough understanding of your business and what
you need (based on the brief and research from earlier) they will provide
you with their best idea.
After the client ‘s presentation, The designer will then take the client’s
input and refine the logo further. There are typically one or two rounds of
edits before a final design is achieved.
How Long Does It Take To Create A Logo?
That may look like a bunch of steps. But when you consider the
importance of a logo to a company’s brand identity, it makes sense to
invest some time and effort on the logo’s creation.
How long does it take? Truth is, it all depends. It depends on how well
you know your needs, how well you communicate those needs to the
designer and the designer’s level of experience. Going off the example
numbers above, a typical logo design will take anywhere from 20 to 40
hours.
What You Can Expect For Your Money.
These are some of the advantages of having a creative logo for a business
brand. In digital marketing the logo works as the brand assurance that
keeps on assuring its consumers that they are doing business with a
brand that counts on quality and customer satisfaction.
Hemlata Mishra is a seasoned Brand Consultant, Brand Strategist, and Brand Planner with a passion for bringing out-of-the-box ideas to life. As the Founder of MADnext, a Branding and Communication Agency, she is dedicated to empowering small and medium-sized enterprises in Tier 2 and Tier 3 cities with the right marketing strategies to reach their target audiences effectively.
