Competishun - MADnext

Services

Web Design
Brand Identity
Merch Design
Web Development

YEAR

2022-2023

Industry

Education

About

MADnext took on the challenge, crafting a refreshed brand strategy that extended across social media platforms and their website. We developed tailored social media campaigns, influencer collaborations, and SEO-driven content to elevate Competishun’s presence. The results were outstanding — a significant boost in engagement, follower growth, and enhanced brand recognition across all digital channels. This transformation positioned Competishun as a leader in the field, setting them apart from the competition.

Description

In April 2024, Competishun, a prominent educational institute based in the vibrant pink city of Jaipur, approached MADnext to revamp their brand identity and launch a comprehensive digital presence. Known for their world-class coaching in IIT-JEE and NEET preparation, Competishun aimed to differentiate themselves in a competitive market while offering both online and offline courses to meet diverse student needs.

The logo features a dynamic fusion of the letters ‘C’ and ‘O’, symbolizing “Coaching” and “Opportunities” for JEE and Mains aspirants.

The design embodies support and endless possibilities, highlighting our commitment to guiding students toward success with expert coaching and comprehensive preparation strategies.

Challenge

Online Visibility: The website was not ranking well on search engines, resulting in poor organic traffic.
Media Engagement:Competishun’s social media platforms had low follower counts and engagement rates.

Futura is a geometric sans-serif typeface designed by Paul Renner in 1927. Known for its clean lines, precise geometric shapes, and modern aesthetic, Futura has been widely used in various design contexts, from corporate branding to cultural projects.

Solutions

Customized Social media Campaigns:

MADnext revamped Competishun’s social media profiles, ensuring consistent branding across platforms like Facebook, Instagram, X, and Youtube.
Engaging content, including customer testimonials and motivational videos, was regularly posted to boost engagement.

SEO-driven content:

MADnext conducted a comprehensive audit of Competishun’s website, identifying areas for improvement in content, keywords, and technical SEO.
A content marketing strategy was developed, focusing on creating high-quality stories, posts, course guides, and motivational videos that resonated with Competishun’s target audience.

Strategies:

MADnext collaborated with Competitshun to improve its brand identity through a full rebranding effort. This includes establishing a new logo that captures the brand’s basic values and vision, making goods that appeal to their target demographic, and improving their social media presence to better connect with followers. The updated logo enhanced Competitshun’s look, and also reinforced its market position, making it more identifiable and appealing to its intended audience. MADnext effectively converted Competitshun into a more coherent and attractive brand by combining strategic branding with creative design.