Electica - MADnext

Services

Design
Brand Identity

Industry

Automobile

Description

Electica, a forward-thinking company in the electric vehicle sector, is on a mission to disrupt the EV sector in India. Electica acknowledged a significant challenge faced by EV owners in India: the long charging waiting times. Electica was preparing for the launch of its new range of 2W automobiles. MADnext recognized the need for compelling branding that would resonate with their target audience and distinguish them in a competitive market.

Welcome to Electic, an innovative EV brand
dedicated to transforming the
world for the better.

We are introducing electric vehicles into the realm of two-wheelers and three-wheelers, paving the way for a more sustainable future.

Challenge

Targeting the Right Audience: The goal was to reach urban commuters and environmentally conscious consumers, particularly in Tier 1 and Tier 2 cities.
Enhancing Market Penetration: Electica wanted to expand its market reach and position itself as a leading choice for eco-friendly two-wheeler options.

LOGO

TEXTURE

The logo will feature a glossy texture to evoke a sense of sleekness and modernity.

MONOCHROME

Monochrome enhances simplicity and timelessness in design.

Logo Positioning

Position the logo at the front of the two-wheeler for prominent brand visibility and identity.

The logo on the side of the two-wheeler for lateral brand recognition and visibility.

Solutions

Enhancing Market Penetration: Electica wanted to expand its market reach and position itself as a leading choice for eco-friendly two-wheeler options.

Logo Design & Visual Identity:

Concept: MADnext crafted a sleek, modern logo that symbolized energy, motion, and sustainability. The design was minimalistic yet impactful, using monochromatic colors to represent simplicity and timelessness in design.
3D Placement: The logo was strategically designed for 3D placement on Electica’s 2W automobiles, ensuring high visibility and brand recognition on the streets.

2 wheeler color options

We are introducing electric vehicles into
the realm of two-wheelers.

Results

The branding campaign developed by MADnext delivered remarkable results for Electica

Increased Brand Visibility: Electica’s brand recognition grew significantly, with the new logo and visual identity becoming synonymous with innovation and eco-friendly
transportation.
Market Penetration: The targeted messaging and strategic positioning helped Electica penetrate key markets, especially in Tier 2 cities, where demand for affordable and sustainable transportation options was on the rise.