Adding-Life - MADnext

Services

Web Design
Web Development

Industry

Healthcare

Description

AddingLife is one of its kinds of diagnostic centers, which specializes in providing budget-friendly and highly advanced medical diagnostic services that reflect their sophisticated laboratory practices. In August 2024, Addinglife partnered with MADnext to launch landing pages for them to generate leads as they felt their existing website looked outdated. MADnext gave it a much-needed makeover to make it look modern and attractive and, as a result, increased website traffic and engagement.

Challenge

AddingLife faced numerous challenges with its existing website

Outdated Design: The website’s design was not aligned with modern web standards, making it look old-fashioned and less appealing to visitors.
Poor User Experience: The website’s navigation and layout were not user-friendly, leading to a high bounce rate and low engagement.
Low Engagement: Due to these issues, the website struggled to attract and retain visitors, negatively impacting its ability to generate leads.

Design System

Solutions

MADnext was brought on board to launch the AddingLife’s landing pages, focusing on creating modern, user-friendly landing pages that would enhance the user experience and drive engagement. The following strategies were implemented

Website Redesign:

MADnext created a fresh, modern design that aligned with AddingLife’s brand identity, emphasizing their advanced diagnostic services.
The new design featured a clean layout, intuitive navigation, and visually appealing elements that made the website more attractive to visitors.

User Experience Enhancement:

MADnext structured the layout to ensure seamless navigation, making it easier for users to find information about services, book appointments, and access resources.
Clear calls-to-action were strategically placed to guide users towards taking desired actions, such as scheduling tests or contacting the center.

Results

The landing pages delivered impressive results for AddingLife

Increase in Website Traffic: The modern design and improved SEO led to a significant rise in the number of visitors to the website.
Increase in User Engagement: The enhanced user experience, combined with optimized content, resulted in longer session durations and higher interaction rates.
Increased Appointment Bookings: The strategic placement of CTAs and improved navigation contributed to a higher number of online appointment bookings.