Salty Secrets is a brand renowned for its handmade, natural, and vegan soaps and artisan candles crafted by skilled women artisans. The brand embodies a playful yet luxurious tone, resonating with its audience through high-quality products that promote sustainability and self-care.
MADnext partnered with Salty Secrets to amplify its digital presence and sales through a comprehensive strategy encompassing website redesign, SEO, social media marketing, and Meta Ads.
The existing website lacked modern aesthetics and user-friendly navigation, which hampered customer experience and conversions.
Salty Secrets faced challenges in ranking for relevant keywords, resulting in low organic traffic.
The brand was present on social media, but poor engagement and growth limited its overall community reach.
Meta Ads were underutilized, leaving a significant opportunity to drive targeted traffic and sales untapped.
The Salty Secrete colour palette is bold, expressive, and designed to stand out with confidence. Blush Pink brings a sense of playfulness, charm, and flirtation, reflecting the brand’s fun and approachable side. Deep Plum adds richness and depth, grounding the visual identity in mystery and bold self-expression. Vibrant Magenta conveys passion and creativity, capturing a fearless, modern femininity. Fiery Orange infuses the palette with energy, excitement, and a daring spirit. Together, these colours create a powerful visual language that feels unapologetic, stylish, and distinctly Salty Secrete.
We transformed Salty Secrets’ website into a visually captivating and user-friendly platform. Key improvements included:
To improve Salty Secrets’ organic visibility, MADnext implemented:
MADnext revitalized Salty Secrets’ social media presence with a tailored content strategy:
To drive targeted traffic and sales, MADnext:
“ MADnext’s creative and strategic approach has transformed our brand presence. From our stunning new website to the incredible engagement on social media, every effort has been top-notch. Their expertise has not only brought us visibility but also a significant boost in sales.”
MADnext’s holistic approach successfully elevated Salty Secrets’ digital presence, bringing luxury, craftsmanship, and sustainability to the forefront. Our continued collaboration ensures the brand stays ahead in the competitive market while staying true to its roots.
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