RawMin - MADnext

Project Overview

RawMin Skincare is a brand born out of the belief that skincare is not a chore but an act of comfort and self-care. With a mission to transform skincare into a nurturing ritual, RawMin crafts high-quality products that evoke warmth, joy, and rejuvenation. The brand’s philosophy centers on enhancing both skin health and daily life through meticulously designed products.

MADnext partnered with RawMin Skincare to create a visually captivating, functional, and user-friendly Shopify website using the Impact Theme while also providing professional product photography to elevate the visual appeal of the brand’s offerings.

Problem & solution

RawMin faced the challenge of effectively expressing its brand philosophy of comfort, warmth, and self-care through thoughtful website design, compelling content, and immersive visuals. It was essential to showcase their skincare products in a way that reflected their luxurious and nurturing nature while appealing to a discerning audience. Additionally, the website needed to offer smooth navigation for a seamless user experience—from discovery to checkout—while also building trust as a new entrant in the skincare space. Lastly, the design had to be scalable to accommodate future growth, including new product launches and potential international expansion.

Results

Website Launch Success

50% faster load times than the industry standard.
A highly responsive design that adapts beautifully to desktops, tablets, and mobiles.

Improved User Engagement

40% increase in session duration due to the intuitive layout, compelling content, and stunning visuals.
High interaction rates with the blog and mission-driven sections.

Sales Performance

Achieved a 25% conversion rate within the first month.
30% of users opted for subscription-based purchases.

Visual Appeal

The professional product photography was widely appreciated, with customers praising the clean, luxurious presentation of products.

Brand Perception

Positive feedback from users appreciating the website’s aesthetics, ease of navigation, and storytelling.
RawMin was positioned as a premium, comforting skincare brand.

high-fi wireframe

With a clear foundation in place, we brought RawMin’s digital vision to life through high-fidelity wireframes. Every element—from layout to micro-interactions was crafted to align with the brand’s identity, ensuring a seamless, intuitive experience. These UI designs reflect not only visual clarity but also functional depth, setting the tone for a smooth user journey across devices.

“MADnext brought our vision to life with their exceptional expertise in design, storytelling, and photography. The website not only reflects our brand’s philosophy but also delivers a seamless experience for our customers. The product photography elevated our brand to new heights, making us stand out in the competitive skincare industry.”  

— RawMin Skincare Team