If you have a business there is a high probability that you must have come across the word ‘Branding’. The issue is that there is a lot of miscommunication around the subject of branding. Reset your misconceptions of branding with MADnext.
Branding is not a magic word. It is more than just making your company look good. It is the strategic implementation of what your company is and it should be treated like one.
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Expectation: Branding means getting a new logo and website Reality: Branding is a strategic process of defining your business and its customers.
Let us look at the analogous situation to understand this better.Someone wants to build a house much like you building your company. Most of the people don’t know the process to build a house. They need help at two-level to complete their dream. They need an architect to help them plan and design the house and a contractor to build it.
In this reference, a designer is like a contractor who builds the house according to the plan shared by the architect. They use the design tools to bring your brand to life.
Branding helps you create the desired perception, including your brand promise, positioning, photography, hierarchy, colours, fonts and design elements. But the most important thing is that they make sure that all the pieces of your brand are cohesive and work harmoniously together.
Expectation: Branding will make my business successful Reality: Branding helps you grow your business
Creating a successful business is hard, really hard and depending upon branding to take you places is not acceptable. Business success comes down to the product or service, combined with marketing and branding. Your business needs to be right first before you start the branding process. That is why MADNext always start with an inspection of the business to check if branding is a potential solution to the problem the business is facing. Branding helps you build recognition, trust and loyalty amongst customers which make them come back again and again to your business.
Expectation: Branding is an impetuous process Reality: Branding is a well structured detailed process
Branding is a well-structured process. It helps you to understand who you truly are and use your values and beliefs to guide your decisions in a better way for your business, your people and your customers. We generally divide the whole process into three segments to achieve this:
1. Brand Strategy: It is the first step of the process where we try to define the purpose, vision and mission of the business and decide on the
2. Brand Messaging: In this section, we extract the essence of your brand and treat it like a human and try to define how your business should be as a person
3. Visual Identity: Now comes the part of designing where based on the above knowledge we try to decide on the identity that best suit your brand
Branding is a process that can take a long time to accomplish but having a structured approach gives you an upper hand to achieve this humongous task most efficiently. Branding is going to serve you in your long run so you should start building your brands’ worth from day one.
Hemlata Mishra is a seasoned Brand Consultant, Brand Strategist, and Brand Planner with a passion for bringing out-of-the-box ideas to life. As the Founder of MADnext, a Branding and Communication Agency, she is dedicated to empowering small and medium-sized enterprises in Tier 2 and Tier 3 cities with the right marketing strategies to reach their target audiences effectively.
