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Branding: Expectations vs. Reality

If you have a business there is a high probability that you must have come across the word ‘Branding’. The issue is that there is a lot of miscommunication around the subject of branding. Reset your misconceptions of branding with…

BRAND POSITIONING

Positioning a Brand depends upon how it has been segmented and what all criteria have been used to segment it. A brand needs to identify the place that is still holding an opportunity for products like theirs to boom. This…

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