How MADnext launched the website of Corp-Crew?
CorpCrew, an event planning and management company founded in 2023, approached MADnext to create a standout online presence that would reflect their expertise in organizing corporate events. With a desire to build a robust portfolio, CorpCrew specifically wanted a website that incorporated unique illustrations, avoiding the use of stock images, to give the brand a distinct identity.
MADnext collaborated with CorpCrew to design and develop an innovative, engaging website that not only showcased their services but also aligned with their creative vision. The result was a user-friendly, visually appealing platform that significantly enhanced CorpCrew’s credibility, leading to increased website traffic and a stronger brand presence in the corporate event space.
Problem Statement
As a 2023 new-born brand, CropCrew faced a plethora of challenges:
- Lack of Online Presence: With no website, CorpCrew struggled to reach potential clients who primarily search for event planners online.
- Brand Visibility: Competing against well-established event management companies, CorpCrew needed a strong digital presence to stand out.
- User Experience: The website needed to provide an intuitive user experience to ensure potential clients could easily navigate services, view portfolios, and contact the company.
- Lead Generation: CorpCrew required a website optimized for lead generation, with clear calls to action and contact forms to capture inquiries.
Solutions
MADnext developed a comprehensive website as per CorpCrew’s requirements
MADnext created an attractive, professional design that reflected CorpCrew’s brand identity, focusing on a modern aesthetic that appeals to corporate clients.
High-quality illustrations of brand services were used to create a dynamic portfolio that showcases CorpCrew’s capabilities.
Our Process
User-Friendly Navigation
The website was designed with intuitive navigation, ensuring that visitors could easily find information about services and contact details.
A responsive design was implemented to ensure a seamless experience across all devices, including desktops, tablets, and smartphones.
Sketches
Content Strategy
MADnext developed compelling content that highlighted CorpCrew’s expertise in corporate event planning, emphasizing its unique selling points and services.
How-tos, event packages, and illustrations were included to build trust and demonstrate industry knowledge.
Major Screens
Lead Generation
Clear calls to action were strategically placed throughout the website to encourage visitors to get in touch.
Contact forms were designed to capture essential information from potential clients, streamlining the inquiry process.
Result
The launch of the new website delivered impressive results for CorpCrew
Enhanced Brand Credibility: The professional design and content of the website helped establish CorpCrew as a credible player in the corporate event planning industry.
Positive User Experience: The user-friendly design and responsive interface received positive feedback, leading to higher engagement rates.
Credits
Creative Direction: Siddhi Sambharia
Project Led by: Hemlata Mishra
Development: Sanjeev Nath
Brand Designer: Immanuel David
Managed By: Tapshi Tyagi
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