With Social Media
The Information age is making our life easier and easier to execute and
complete our work. It is becoming much easier to communicate with people: sending money and hiring through an app is a normal thing nowadays.
Which means that if brands want to stand out and win people’s trust, brands need to do something different. Brands will need to build a brand image that portrays it as more approachable, relatable and reachable. In other words, brands need to make your brand more human, just like the consumers.
If you want to humanize your brand, the best way to do it is through social media because that’s where almost everyone is nowadays. It gives brands easy access to their target audience and helps brands build a connection with them. Here are five more tips that you can apply specifically to social media:
1. Find Your Unique Voice And Maintain It
One unique aspect of human beings is in the way we talk and interact with
others. We tend to speak fast and we normally use a friendly, relaxed tone
regardless of whom we’re talking to.
Our point is that everyone has their own way of talking that forms a part of their personality. This is what makes us human. And for your brand to become more human, it needs a unique voice that fits the overall image it wants to portray.
For example, maybe you’re a reputable sports brand that people look up to. Your voice would, therefore, need to be authoritative but not necessarily formal. It will also need to be motivating, to fit the whole brand image. Or if you’re a skincare brand, you’ll need to maintain a voice that’s caring and soothing as well as dependable.
2. Put The Spotlight On Your Employees
One of the best ways to prove to consumers that your brand has real humans behind it is to reveal the humans that work behind the brand. This would involve sharing stories of your employees through social media. Brands could do a weekly segment in which you feature employees from different departments with their photo and a little bit about themselves and try being the face of the brand.
Target study point does a great job of implementing this tactic, telling their employee tips and tricks and showcasing the community behind the brand.
Brands could also do a behind-the-scenes video segment in which you showcase how things are done in a certain department, while interviewing staff from said department.
3. Acknowledge Issues And Mistakes
Humanizing your brand involves demonstrating human qualities — even when you’ve made a mistake or customers are experiencing a problem. You will need to acknowledge when your company makes a mistake and remain transparent about it. Owning up to your mistake will make your brand more human, helping you win the trust of your audience.
And instead of copy-pasting a standard message from an existing template to respond to your customers, take the time to create a personalized message for each of them. This proves to your audience that you care about them and you’re listening to them.
All of the three points mentioned above are the primary focus of MADnext, we try to communicate to the audience assuming our brand as a human being and act accordingly to provide the best experience to our and our client’s customers.
Hemlata Mishra is a seasoned Brand Consultant, Brand Strategist, and Brand Planner with a passion for bringing out-of-the-box ideas to life. As the Founder of MADnext, a Branding and Communication Agency, she is dedicated to empowering small and medium-sized enterprises in Tier 2 and Tier 3 cities with the right marketing strategies to reach their target audiences effectively.
