The Challenges of Brand Audits And How to Overcome Them
10Jul

The Challenges of Brand Audits And How to Overcome Them

Introduction  A brand audit is a complete evaluation of how a brand is performing and how it stacks up to…

Brand Audit: What It Is and How to Do It Right
10Jul

Brand Audit: What It Is and How to Do It Right

Introduction A brand audit gives you an elevated view of all aspects of the brand, which includes its present vision,…

Brand Identity ROI: How to Measure Your Branding Investment
10Jul

Brand Identity ROI: How to Measure Your Branding Investment

It is now more important than ever to measure brand identity ROI in India’s quickly changing business environment, where organisations…

Naming a Luxury Brand: How to Create a Business Name That Commands Premium Prices
10Jul

Naming a Luxury Brand: How to Create a Business Name That Commands Premium Prices

In a luxury market, the name is not just a differentiator; it’s a pathway to a status symbol, exclusivity, and…

Brand Identity vs Brand Image: What’s The Difference?
12Feb

Brand Identity vs Brand Image: What’s The Difference?

In today’s world, the market is a tough place to be in. It’s stiff, and so many people are struggling…

What Is Brand Identity and How to Create a Strong One
07Feb

What Is Brand Identity and How to Create a Strong One

What is brand identity? Definition of brand identity Let’s picture this: a company dealing with Gen Z-inspired merches have vibrant…

How MADnext Can Fuel Your Brand’s Growth 10X
06Dec

How MADnext Can Fuel Your Brand’s Growth 10X

What is a brand logo? A brand logo is an image or design that represents a company, product, or service.…

The Art of Prompts: Unlocking Creativity and Efficiency in the Digital Age
06Dec

The Art of Prompts: Unlocking Creativity and Efficiency in the Digital Age

What is a prompt? A prompt is an instruction or cue to guide a response, especially in content creation and…

How to Keep Your Brand Captivating and Timeless in 2025?
06Dec

How to Keep Your Brand Captivating and Timeless in 2025?

Over 10 million brands are actively working worldwide, covering numerous sectors from technology and retail to hospitality, fashion and what…

Brand Naming Trends to Watch in 2025: Crafting Memorable Names for a New Era
06Dec

Brand Naming Trends to Watch in 2025: Crafting Memorable Names for a New Era

What is a unique brand name? A brand name is memorable, unique, and reflective of a brand’s personality or philosophy.…

The Power of Creative Problem Solving in Marketing
17Oct

The Power of Creative Problem Solving in Marketing

The Future of Marketing: Integrating Technology with Creativity The face of marketing has dramatically shifted over the last decade from…

How to Build a Brand that Resonates in Tier 2 and Tier 3 Cities
17Oct

How to Build a Brand that Resonates in Tier 2 and Tier 3 Cities

How to Build a Brand that Resonates in Tier 2 and Tier 3 Cities Building a brand that resonates in…

The Future of Marketing: Integrating Technology with Creativity
01Oct

The Future of Marketing: Integrating Technology with Creativity

The Future of Marketing: Integrating Technology with Creativity The face of marketing has dramatically shifted over the last decade from…

Leveraging Social Media to Build Brand Loyalty in 2024
01Oct

Leveraging Social Media to Build Brand Loyalty in 2024

Building Brand Loyalty via Social Media in 2024 Social media will continue to play an increasingly important role in the…

Branding 101: Crafting a Strong Identity from Scratch
01Oct

Branding 101: Crafting a Strong Identity from Scratch

Branding 101: the Art of Setting up Strong Brand Identity from Scratch Building an identifiable and strong brand identity is…

The Role of Digital Solutions in Scaling Small Businesses
01Oct

The Role of Digital Solutions in Scaling Small Businesses

The Role of Digital Solutions in Scaling Small Businesses Digital solutions today have transformed into the requisite for any business…

Building Brand Loyalty Via Social Media in 2024
26Sep

Building Brand Loyalty Via Social Media in 2024

Building Brand Loyalty via Social Media in 2024 Social media will continue to play an increasingly important role in the…

Rebranding: When and How to Refresh Your Brand Identity
05Sep

Rebranding: When and How to Refresh Your Brand Identity

What is Rebranding? A brand undergoes rebranding when it goes through numerous changes like corporate image, logo, name, design, messaging…

From Logo to Language: The Elements of a Strong Brand Identity
26Aug

From Logo to Language: The Elements of a Strong Brand Identity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. What is…

Why Every Startup Needs a Strong Brand Identity from Day One?
16Aug

Why Every Startup Needs a Strong Brand Identity from Day One?

“Your brand is what other people say about you when you are not in the room.” Jeff Bezos Executive Chairman…

Three Simple And Effective Ways To Humanize Your Brand
29Jun

Three Simple And Effective Ways To Humanize Your Brand

With Social Media The Information age is making our life easier and easier to execute andcomplete our work. It is…

Branding: Expectations vs. Reality
29Jun

Branding: Expectations vs. Reality

If you have a business there is a high probability that you must have come across the word ‘Branding’. The…

Branding Explained in Fewer than 140 Characters
29Jun

Branding Explained in Fewer than 140 Characters

What is Branding and Why is it Important for Business? As many small businesses often overlook branding efforts, MADnext team…

BRAND POSITIONING
28Jun

BRAND POSITIONING

Positioning a Brand depends upon how it has been segmented and what all criteria have been used to segment it.…

Why is it crucial to keep your brand consistent?
28Jun

Why is it crucial to keep your brand consistent?

Brand consistency is a company’s ability to maintain communication and positioning in line with its value and the elements that…

Why does professional logo design cost so much?
28Jun

Why does professional logo design cost so much?

A logo is a significant component of a business branding and ultimatelybecomes one of the vital signs of corporate identity…

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