How to Build a Brand that Resonates in Tier 2 and Tier 3 Cities Building a brand that resonates in Tier 2 and Tier 3 cities asks for deep knowledge of local cultures, tastes, and economic drivers. These cities are…
The Role of Digital Solutions in Scaling Small Businesses Digital solutions today have transformed into the requisite for any business in the fast-driven and technology-savvy world. These digital tools have been the real game-changers for small businesses. They help in…
Building Brand Loyalty via Social Media in 2024 Social media will continue to play an increasingly important role in the ever-changing world of digital marketing. By 2024 and beyond, the playing field will have leveled anew with new platforms, new…
What is Rebranding? A brand undergoes rebranding when it goes through numerous changes like corporate image, logo, name, design, messaging and the overall brand identity to exhibit a new era of the brand. Brands rebrand only to keep up with…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. What is Brand Identity? A brand identity is an expression that describes the visual aspects, the ideologies of a brand and also…
“Your brand is what other people say about you when you are not in the room.” Jeff Bezos Executive Chairman of Amazon The process of crafting a strong brand identity begins with determining core values and purpose of a brand.…
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