Zoom Shoes - MADnext

Services

Design
Brand Identity

Industry

Lifestyle

Description

Zoom Shoes, a footwear brand focused on creating stylish, high-performance shoes for a wide
range of consumers, faced challenges in reaching a broader online audience. With the rise of e-
commerce and social media, they needed a strategy that would make their products visually
appealing while creating a lasting impression. That’s when MADnext came to their rescue, with
its crazy brand solutions.

Challenge

Zoom Shoes had been producing quality footwear, but their online presence lacked the visual impact necessary to stand out in the highly competitive market.
Despite active social media campaigns and e-commerce listings, their product images didn’t fully capture the details, comfort, and style of their shoes. This led to lower engagement rates and stagnant sales growth.

Solutions

MADnext approached this project by focusing on two key areas: creative product photography and visual consistency.

Product Highlight Photography:

MADnext ensured that each shoe was captured in high-definition, emphasizing the materials, textures, and intricate details. This involved using professional lighting setups, close-up shots, and strategic angles that enhanced the appearance of key features like cushioning, flexibility, and grip. The photos were carefully edited to bring out the true colors and materials of the shoes.

Lifestyle Photography:

To make Zoom Shoes more relatable to their target audience, MADnext introduced lifestyle product photography. They staged real-world scenarios, like standing on the mountain or near the plants, to show potential customers how the classiness of the Zoom Shoes. This allowed consumers to connect emotionally with the brand and see the shoes in action, rather than just as a product on a shelf.

Consistent Brand Aesthetic:

MADnext developed a cohesive visual style for Zoom Shoes that was carried across their website, social media platforms, and online marketplaces. This included selecting a color palette that matched Zoom Shoes' brand identity and using consistent editing techniques to maintain a uniform look across all images. The visual consistency helped build brand recognition and trust.

Results

Increased Online Engagement:

Zoom Shoes saw a significant increase in social media engagement across platforms like Instagram and Facebook, where the new product photos received higher likes, shares, and comments.

Boost in Website Traffic:

The visually striking images attracted more attention, leading to a considerable increase in website visits within the first two months after the photography overhaul

Higher Conversion Rates:

Zoom Shoes experienced a significant rise in online sales, with customers noting that the detailed product images helped them make more confident purchasing decisions