What is brand identity? Definition of brand identity Let’s picture this: a company dealing with Gen Z-inspired merches have vibrant purple and black designs. From their logo to the design on social media handles, everything they sell under the sun…
What is a brand logo? A brand logo is an image or design that represents a company, product, or service. It is the face of the brand, which summarizes its character, values, and mission into an easy and powerful graphic.…
What is a prompt? A prompt is an instruction or cue to guide a response, especially in content creation and AI tools. It sets out the context, tone, and direction to create a targeted output for the right people—the text,…
Over 10 million brands are actively working worldwide, covering numerous sectors from technology and retail to hospitality, fashion and what not. The market is filled to the brim, all the brands face the endless test for staying fresh and timeless…
What is a unique brand name? A brand name is memorable, unique, and reflective of a brand’s personality or philosophy. It does not use clichés or generic terms and is memorable that way. Often, memorable names make use of wordplay,…
The Future of Marketing: Integrating Technology with Creativity The face of marketing has dramatically shifted over the last decade from the application of a duster-like idea that runs along the lines of billboards and television commercials to more tailor-made, immersive…
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