Introduction A brand audit is a complete evaluation of how a brand is performing and how it stacks up to other brands in the market, uncovering how brands look, what a brand says, how a customer perceives the brand, and…
Introduction A brand audit gives you an elevated view of all aspects of the brand, which includes its present vision, goals, the services they provide, the value they offer, the 4Ps, and the range of its customers. You want to…
It is now more important than ever to measure brand identity ROI in India’s quickly changing business environment, where organisations spend anywhere from ₹5 lakhs to ₹50 crores annually on branding activities. With digital transformation accelerating and consumer behaviour shifting…
In a luxury market, the name is not just a differentiator; it’s a pathway to a status symbol, exclusivity, and desirability. Food for thought: brides want the original, Sabyasachi, which retails at ₹5 lakh+ for a bridal lehenga, and not…
In today’s world, the market is a tough place to be in. It’s stiff, and so many people are struggling to shine out. And, well, some really stand out! But, have you ever wondered why some brands are on top…
What is brand identity? Definition of brand identity Let’s picture this: a company dealing with Gen Z-inspired merches have vibrant purple and black designs. From their logo to the design on social media handles, everything they sell under the sun…
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