What is a brand logo? A brand logo is an image or design that represents a company, product, or service. It is the face of the brand, which summarizes its character, values, and mission into an easy and powerful graphic.…
What is a prompt? A prompt is an instruction or cue to guide a response, especially in content creation and AI tools. It sets out the context, tone, and direction to create a targeted output for the right people—the text,…
Over 10 million brands are actively working worldwide, covering numerous sectors from technology and retail to hospitality, fashion and what not. The market is filled to the brim, all the brands face the endless test for staying fresh and timeless…
What is a unique brand name? A brand name is memorable, unique, and reflective of a brand’s personality or philosophy. It does not use clichés or generic terms and is memorable that way. Often, memorable names make use of wordplay,…
How to Build a Brand that Resonates in Tier 2 and Tier 3 Cities Building a brand that resonates in Tier 2 and Tier 3 cities asks for deep knowledge of local cultures, tastes, and economic drivers. These cities are…
The Role of Digital Solutions in Scaling Small Businesses Digital solutions today have transformed into the requisite for any business in the fast-driven and technology-savvy world. These digital tools have been the real game-changers for small businesses. They help in…
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